The First Small Business Website: Three Easy Steps

 The following three questions are crucial to ask yourself while you're designing your first small company website:

 

-> Who are you trying to reach?

-> How will the people that matter to you find you?

-> How will you convert site visits into actual buyers?

 

Even though these seem like simple inquiries, it's surprising how many individuals ignore them. Afterward, lament that "we don't get any business from our website."

 

1) Who are you trying to reach?

Think carefully about who your target market is. Who do you hope visits your website? Why? Selling them something, a service, or possibly an idea is the most likely response to it.

Making the broad claim that everyone is your target will cause your website to become unfocused and underutilized to the fullest extent possible. Ideally, you ought to strive to carve out a niche.

 

2) How will you be located?

Developing a specialty will benefit you in search engine optimization and generate quality leads for your website.

Think about the search engine terms that members of your target market would use to locate you. You should conduct the searches yourself. Who appears in the top thirty? Since that's the proper place for you to be. Are those people your rivals? Visit their websites. Are they effective? How can you make them better? Find out what sets your business apart from the competitors.

These terms, or more precisely those keyphrases, must appear on all of your website's pages, including the headers, internal links, and page titles.

Make sure your key phrases are precise. They will more precisely target your market and be less competitive than the more generic single-word searches. To rank in the top 30, which is where you need to be to increase traffic to your website, you might need to localize or specialize. You seek elsewhere if, as I'm sure you know from personal experience, you can't find what you're looking for on the first three results pages.

Building inbound links, or pages on other websites that point to pages on your website, is the secret to getting your website ranked highly in search engine results. Most importantly, this link acquisition should occur naturally, with an increase in inbound links occurring gradually. The pages that link to yours ought to be pertinent, on-topic, and preferably have the same keywords throughout, particularly in the text that connects. Pages are ranked by search engines according to their reputation; your page's ranking will be influenced by the comments made by other pages, ideally those with higher rankings.

 

3) How are you going to turn website visitors into buyers?

Telling people what you do or sell is not enough. Inform them of their motivations (yes, want; not need). Provide discounts, freebies, or incentives—anything to spark a conversation.

According to recent studies, the human brain evaluates a web page in less than 20 milliseconds! You won't have much time to create an impression after that. Thus, ensure that your Unique Selling Proposition (USP) is prominently shown on your home page and, ideally, on each and every one of your other sites as well. Ultimately, you can't assume that a visitor arriving via a search engine would view your home page as the first thing they see.

Next, be sure to include a list of your assurances in bullet points. Customers need to know how you stand out from the competition and why they should do business with you rather than your rivals. And as we've seen, kids need to comprehend this very immediately.

 

Conclusion:

Finally, confirm that the structure of your website is funnel-shaped. Make sure all paths lead to the "call to action" or purchase pages, which are typically your most crucial pages. The target page should be described by your internal links, just like it is by their exterior counterparts.  If you are selling blue widgets, refer to your goods page as "blue widgets" instead of "Products," and make sure that this is what the links going to it say as well. This will guide your visitor to that crucial conversion as well as assist search engines in identifying and ranking the most significant pages on your website.